Who Names Things?

Kinja'd!!! "Wobbles the Mind" (wobblesthemind)
02/25/2016 at 19:02 • Filed to: Naming Schemes

Kinja'd!!!0 Kinja'd!!! 2

Well when Jon Hamm is busy, chances are David Placek’s team over at Lexicon had a go at it. It could cost you as much as $100,000 but you end up with great names as the Subaru Outback, Onstar, and even Swiffer.

*video from CBS Sunday Morning


DISCUSSION (2)


Kinja'd!!! TheOnelectronic > Wobbles the Mind
02/25/2016 at 20:09

Kinja'd!!!1

But who was responsible for the Subaru Levorg?


Kinja'd!!! MarquetteLa > Wobbles the Mind
02/25/2016 at 20:25

Kinja'd!!!1

I have a part in naming products in my job. Can confirm, is fun.